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☆ I went to one of the first TikTok Live studios. Here's what it was like and what the livestreamers do.
▼ + stars: | 2024-04-30 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Read previewNoah Cameron Maydale and Francesca Batley do livestreaming on TikTok for a living. Maydale (who goes by @knowasound, or just Noah, on TikTok) and Batley, whose stage name is Fairie (@fairiefairie on TikTok), are two of the first creators to join a relatively new program started by TikTok agency GravitasQ. TikTok livestreaming in the UK has been growing faster than the company's ads business, company filings show. In-person live studios are a recent addition to TikTok's strategy and one that the company has been developing with select agencies. Here's what it looked like and what Fairie and Noah were doing there at the end of April.

Persons: —, Noah Cameron Maydale, Francesca Batley, @knowasound, Noah, TikTok, Dipesh Pattni, Pattni, Fairie, Emilia Harker, Sitesh, they'd, I'm, Fairie's, livestreamers, you've Organizations: Service, Business, Tesco Locations: livestreaming, Hemel Hempstead, London, Batley

☆ From livestreaming to 'shoppertainment,' Gen Zers lead the way in Singapore's online shopping space
▼ + stars: | 2024-01-15 | by ( Audrey Wan | ) www.cnbc.com time to read: +5 min

Logos of online social media and social networking sites displayed on a smartphone screen on August 01, 2023 in Bath, England. Many social media sites have introduced e-commerce features on their platforms, providing an alternative to popular online shopping sites like Lazada and Shopee. For example, users can purchase directly from TikTok shop or Facebook Marketplace without navigating outside of the application. Creators promoting products can also appeal to Gen Zers' preference for credibility by using livestreaming functions on social media platforms. As Gen Zers are digitally savvy, they rely a lot on social media nano-influencers to guide their purchasing decisions, he said.

Persons: Matt Cardy, Zers, Gen Zers, TikTok, Lawrence Loh, Tracy Loh, Wu Zu, Wu, Loh, millennials, Gen, SMU's Loh, Cristiano Ronaldo, Gen Zs Organizations: Getty, SINGAPORE, Meta, Bain & Company, Research, Social, Facebook, National University of Singapore's, Business, Singapore Management University, SMU, NUS, National University of Singapore Business, CNBC Locations: Bath, England, Singapore, Zers, Southeast Asia

☆ Meet Emmett Shear, the new interim CEO of OpenAI, who sold his first startup on eBay for $250,000
▼ + stars: | 2023-11-20 | by ( Huileng Tan | ) www.businessinsider.com time to read: +2 min

Emmett Shear is the new interim CEO of OpenAI following the ouster of Sam Altman. AdvertisementFormer Twitch CEO Emmett Shear has been named the new interim CEO of OpenAI following Sam Altman's shock firing at the artificial intelligence startup over the weekend. AdvertisementWho is Emmett Shear? In 2014, Amazon bought Twitch for $970 million and Shear stayed on as the CEO of the company. He remained at the tech startup accelerator for five years up until June 2016, according to his LinkedIn account.

Persons: Emmett Shear, Sam Altman, Twitch, —, Sam Altman's, Shear, Emmett, Justin Kan, Kiko —, Elliot Noss, Kan —, Combinator Organizations: Amazon, Service, United Airlines, Yale University, eBay, Google Locations: Seattle, Justin.tv

☆ Who Is Emmett Shear, OpenAI’s Interim Chief Executive?
▼ + stars: | 2023-11-20 | by ( Kellen Browning | More About Kellen Browning | ) www.nytimes.com time to read: +1 min

When Emmett Shear, the former chief executive of the livestreaming site Twitch, was named the interim chief executive of OpenAI on Sunday night, it might have seemed a curious choice. Mr. Shear, 40, an avid video game player, was viewed as a competent leader who steered Twitch through several transitions. Some employees and livestreamers also complained that his focus on maneuvering Twitch toward profitability through cutting costs was eroding the quality of the platform. He also knows Sam Altman, who was forced out of OpenAI by its board of directors on Friday. The two were in the same group at Y Combinator, the start-up fund that invested in both of their early companies.

Persons: Emmett Shear, livestreamers, Sam Altman Locations: OpenAI

☆ China's JD.com posts higher Q3 profit as supply snarls ease
▼ + stars: | 2023-11-15 | by ( ) www.reuters.com time to read: +2 min

A sign of China's e-commerce company JD.com is seen at CES (Consumer Electronics Show) Asia 2016 in Shanghai, China, May 12, 2016. REUTERS/Aly Song/File Photo Acquire Licensing RightsNov 15 (Reuters) - Chinese e-commerce firm JD.com reported quarterly revenue below estimates on Wednesday, but posted a surge in profit as supply chain problems eased. JD.com has fewer popular livestreamers than its competitors, such as Austin Li, who exclusively streams on Alibaba Group's (9988.HK) platform. The company reported net revenue of 247.7 billion yuan ($34.19 billion) for the third quarter, missing analysts' average estimate of 249.26 billion yuan according to LSEG data. But it posted net income attributable to shareholders of 7.94 billion yuan, up 33% from 5.96 billion yuan a year earlier.

Persons: Aly, JD.com, Xu Ran, Austin Li, Alibaba's Tmall, Arsheeya Bajwa, Akash Sriram, Sophie Yu, Varun, Kim Coghill Organizations: CES, REUTERS, JD Retail, HK, Citi, Daiwa, Jefferies, PDD Holdings, Thomson Locations: Asia, Shanghai, China, Bengaluru, Beijing

☆ Can’t Make the Concert? Livestreamers Are Coming to the Rescue.
▼ + stars: | 2023-11-08 | by ( Nell Gallogly | ) www.nytimes.com time to read: +1 min

More artists got back on the road in 2022, yet still hit pandemic-related snags. Bruce Springsteen, Metallica, Drake, Travis Scott, Ed Sheeran, Morgan Wallen, Maluma and Madonna filled arenas and stadiums. Buying concert tickets, however, has become an increasingly complex and expensive endeavor as costs continue to rise and companies like Ticketmaster and SeatGeek battle bots and scalpers. Fans hoping to attend the year’s hottest tours endured a maze of presale registrations, digital waiting rooms and hourslong queues. Those fortunate enough to reach checkout were met with lofty ticket prices — some because of confusing “dynamic pricing” — and additional fees.

Persons: Covid shutdowns, Taylor Swift, Beyoncé, Bruce Springsteen, Drake, Travis Scott, Ed Sheeran, Morgan Wallen, camerapersons Organizations: Ticketmaster

☆ The CEO of $800 million startup SuperOrdinary explains why he's betting on live shopping and creators as it raises new funding to expand
▼ + stars: | 2023-10-13 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

SuperOrdinary wants to be the next unicorn out of the creator economy — and it's betting on live shopping and influencers to get there. Why SuperOrdinary is bullish on live shoppingWhile live shopping has had a lukewarm appeal in the US, SuperOrdinary sees itself as a potential breakthrough. "SuperOrdinary has been live shopping or livestreaming since the beginning of the company," Reis said. The key to cracking live shopping isn't just discounts, Reis added, but fine-tuning the experience for the American consumer. "We really think that the consumer here is slowly moving across to more entertainment-style shopping," Reis said.

Persons: SuperOrdinary, Julian Reis, Reis, Fanfix, " Reis, We've, TikTok, Addison, Sephora, MrBeast, Jen Atkin's, David Yi's skincare Organizations: Intelligence, Bizrate, Brands Locations: Shanghai, Los Angeles, Indonesia

☆ China’s ‘Lipstick King’ tearfully apologizes after online spat highlighting country’s economic woes
▼ + stars: | 2023-09-12 | by ( Laura He | ) edition.cnn.com time to read: +5 min

Li Jiaqi, who has 76 million followers on Taobao’s livestreaming platform, is one of the country’s biggest internet celebrities. Li Jiaqi attends a livestreaming ceremony in the Chinese city of Hangzhou on September 23, 2021. It’s easy for them celebrities to make money!” one user commented on Weibo, China’s version of X. His followers on Weibo, China’s version of X, has fallen by 1.1 million to 29.3 million since he made the comment on Sunday. Many online users questioned whether Li, a sales superstar for many years, was particularly harsh because he was simply tired and stressed out.

Persons: Li Jiaqi, Jack Ma, ”, Li, VCG, “, Li hasn’t, shouldn’t, ” “, Hu Xijin Organizations: Hong Kong CNN, Alibaba, Global Times Locations: China, Hong Kong, Hangzhou, Weibo, ”

☆ YouTuber Preston has seen his brand-deal revenue soar in the last 6 months after hiring an in-house manager
▼ + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Preston Arsement is a YouTuber and founder of media company TBNR, which runs 18 YouTube channels. In December 2022, he hired a brand partnerships manager to negotiate brand deals in-house. In late 2022, Arsement made a move to scale his organization further, and began negotiating partnerships in-house. And other social-media personalities have brought brand deals in-house like Israeli YouTuber Nas Daily and travel creators Yes Theory. "The competition, if there there is any, goes to the other talent that are part of the TBNR brand," Arsement said.

Persons: Preston Arsement, he's, Arsement, Brianna, Keeley, TBNR, Forbes, Tyler Wentz, Nas, onboarding Wentz, Wentz, Tyler, they're, It's Organizations: Preston, Night, TBNR, GameStop Locations: Dallas, TBNR

☆ No Taylor Swift Tickets? No Problem, These Livestreamers Have Got You Covered
▼ + stars: | 2023-07-04 | by ( Meghan Bobrowsky | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/no-taylor-swift-tickets-no-problem-these-livestreamers-have-got-you-covered-fea82bc2

Persons: Dow Jones

☆ Brands focus on stories in refining China livestreaming to boost profits
▼ + stars: | 2023-06-28 | by ( Casey Hall | Thomson Reuters | Casey Has Reported On China'S Consumer Culture Her Base In Shanghai For More Than A Decade | ) www.reuters.com time to read: +6 min

[1/5] Livestreaming sessions by Chinese livestreamers Li Jiaqi and Viya, whose real name is Huang Wei, (L) are seen on Alibaba's e-commerce app Taobao displayed on mobile phones in this illustration picture taken December 14, 2021. Stellar growth boosted by the COVID-19 pandemic saw the industry employ more than 1.23 million livestream hosts by 2020, says researcher iResearch, along with numerous accompanying livestream-related training academies and agencies. While Tmall and Li Jiaqi remain powerful, brands moving away from that strategy are cutting reliance on massive discounts and even his famous exhortation, "Oh my god! Liu once thought her brand's price point of about 2,000 yuan ($277) for its dresses made it incompatible with bargain-heavy livestreaming. The dominance of pureplay sales platforms such as Alibaba's Tmall and Taobao, along with JD.com (9618.HK), is increasingly challenged by entertainment and information-led platforms such as Douyin and Xiaohongshu.

Persons: Li Jiaqi, Huang Wei, Florence Lo, Apple's, William Lau, Clyde, iResearch, Jacob Cooke, Li, Liu, Hugo Boss, superhost Viya, Lexie Moris, Betty, Casey Hall, Miyoung Kim, Clarence Fernandez Organizations: REUTERS, Apple Watch, HK, Tmall, Thomson Locations: SHANGHAI, China, Beijing, Asia, Pacific, Douyin

But in South Korea, “no-kids zones” have become remarkably popular in recent years. In addition to the world’s lowest birthrate, South Korea has one of the world’s fastest aging populations. A widely circulated crowd-sourced Google Map shows the location of many of South Korea's no-kids zones, as identified by users. A man looks at strollers at a baby fair in Seoul, South Korea, in September 2022. See why South Korea has the world's lowest fertility rate 02:41 - Source: CNNNo kids to kids first?

Persons: it’s, Yong Hye, Bonnie Tilland, Tilland, ”, Lee Yi, “ It’s, Lee Ji, Kim Se, “, choong, ” Tilland, Yong, don’t, ” Yong, Barista Ahn Hee, yul, they’re Organizations: Seoul CNN —, South, Google, Income Party, National Assembly, Facebook, Human Rights, UN, Yonsei University, Leiden University, Hankook Research, CNN Locations: Seoul, South Korea, Jeju, Japan, United States, South, Korea, Netherlands, ‘

Videos posted on the young influencer’s account showing her running and weight-lifting were shared heavily on Chinese social media and also appeared in various state media outlets following her death late last month. State media outlets said that the influencer’s family had received “compensation” from the weight loss camp in Shaanxi, but did not say how much. In China, as in much of Asia and the rest of the world, social media is awash with unhealthy and unrealistic trends promoting extreme weight loss. One notorious recent social media trend in China involved women posing behind vertical sheets of printer paper to prove their waists were so thin they could not be seen either side. Zhou’s death has also increased scrutiny of the social media influencer industry more generally.

Persons: Cuihua, Zhou –, ”, Zhou’s Organizations: Hong Kong CNN, China National Radio, CNN, China News Service, Television Administration, Ministry of Culture, Global, Weibo Locations: Hong Kong, China, Shaanxi, Shaanxi province, Asia, Tourism

☆ Steve Bannon 'swatted' again. The right-wing commentator was live-broadcasting his 'War Room' podcast when the police raided his home.
▼ + stars: | 2023-05-13 | by ( Bethany Dawson | ) www.businessinsider.com time to read: +3 min

Steve Bannon's podcast studio in Washington, DC, was raided live on air by police. Bannon said that this is not the first time he has been raided as a result of a "swatting" call. Listeners of Bannon's "War Room" podcast on Thursday heard a scuffle in the background before the host switched to an ad break. Speaking on his podcast, Bannon said that this is not the first time he has been raided due to a false call. A major study, in February, by the Brookings Institute reviewing the top US political podcasts found that conservative-leaning shows are vastly more likely to include misinformation — with Steve Bannon's "War Room" coming way ahead.

☆ How much an OnlyFans creator with 34,000 subscribers earns per month and how she uses safe-for-work content to grow her income and audience
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. She shares how much she earns on OnlyFans and her top tips for making safe-for-work content. Adult-content creators who were working before the rise of OnlyFans will tell you promoting safe-for-work content on social media has long been key to building a following. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ How much an OnlyFans creator with an audience of 34,000 earns per month and how she uses safe-for-work content to grow her income and reach
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Her OnlyFans audience is around 34,000 fans and followers across pages, including one free and one VIP. Michaels shared her top advice with Insider on how OnlyFans creators can use safe-for-work content to expand their reach without overextending themselves:1. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ China's Baidu reveals more capabilities of AI-powered chatbot Ernie
▼ + stars: | 2023-03-27 | by ( Eduardo Baptista | ) www.reuters.com time to read: +2 min

BEIJING, March 27 (Reuters) - Chinese search engine Baidu (9888.HK) on Monday shared pre-recorded videos of its AI-powered chatbot Ernie summarising financial statements and producing powerpoint presentations, among other industry-focused capabilities. According to images shared by a Baidu spokesperson in a media-facing group on WeChat, China's most widely used messaging service, the Chinese chatbot has a wider range of skills than previously displayed when it was launched almost two weeks ago. Back then the ChatGPT-like product was shown to be competent at generating images with text prompts, composing poetry and producing audio in Chinese dialects. The videos shared on Monday show the chatbot, powered by generative artificial intelligence (AI), producing travel itineraries and virtual, human-like livestreamers that can advertise products using scripts tailored to the user's needs. These videos were from a closed-door meeting hosted by Baidu's AI Cloud division for the first batch of companies that are testing an industry-focused version of the chatbot.

Both are owned by Beijing-based parent company ByteDance, but Douyin launched before TikTok and became a viral sensation in China. Like TikTok, it’s a short-form video app. Then in 2017, the privately-owned tech company bought a US-based video startup and released TikTok as the overseas version of Douyin. The download page for the TikTok app displayed on an Apple iPhone. Besides TikTok, there’s also shopping app Temu, fast fashion retailer Shein and video editing app CapCut, which is also owned by ByteDance.

☆ Regulator visits ByteDance's Douyin to discuss revised pricing rules
▼ + stars: | 2023-03-09 | by ( ) www.reuters.com time to read: +2 min

[1/2] A man stands near a giant sign of Chinese company ByteDance's app TikTok, known locally as Douyin, during China Fashion Week, in Beijing, China March 31, 2021. REUTERS/Tingshu WangBEIJING, March 9 (Reuters) - Beijing's market regulator recently visited ByteDance's Douyin video hosting service to look into the company's livestreaming e-commerce business and discuss how to prevent over-charging, a statement, published on Thursday on the regulator's official WeChat account, said. "A good foundation has been laid for further deepening government-enterprise cooperation, working together to standardise the pricing behaviour of the live streaming industry," the market regulator said. Douyin said in a statement on the same day that it had revised rules governing price-gouging and the behaviour of e-commerce livestreamers promoting products on its platform. Reporting by Beijing newsroom and Eduardo Baptista; Editing by Tom Hogue and Jane MerrimanOur Standards: The Thomson Reuters Trust Principles.

☆ China to tighten web video curbs to prevent kids from addiction
▼ + stars: | 2023-02-27 | by ( ) www.reuters.com time to read: +1 min

BEIJING, Feb 27 (Reuters) - China will step up the management of short videos as part of efforts to prevent children from becoming addicted to them, the National Radio and Television Administration (NRTA) said on Monday. The statement is the latest in a campaign launched by China's media regulators over a year ago that has significantly tightened the rules surrounding livestreaming, video gaming, and Internet usage among minors. While no specific measures were announced on Monday, policies introduced by regulators last year included banning minors from tipping livestreamers and ordering domestic streaming and social media platforms to conduct regular minor-focused cyberprotection assessments. China in 2021 introduced new rules that limit the amount of time under-18s can spend on video games to three hours a week, a move it said was necessary to combat gaming addiction. Reporting by Beijing newsroom, Editing by Louise Heavens and Bernadette BaumOur Standards: The Thomson Reuters Trust Principles.

☆ How entrepreneurs can use livestream shopping to make thousands of dollars
▼ + stars: | 2023-02-22 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +16 min

Live shopping in the US is expected to become a $25 billion market in 2023. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.

☆ Livestream shopping took China by storm. Now Amazon, TikTok and YouTube are betting the QVC-style pitches will take off in the U.S.
▼ + stars: | 2023-02-14 | by ( Katie Tarasov | ) www.cnbc.com time to read: +6 min

Livestream shopping took China by storm over the past three years. In the U.S., TikTok, Amazon, Walmart , Shopify and YouTube are all getting in on the game. On Amazon Live, influencers pitch products live from the intimacy of their own homes. Tiana Young MorrisTiana Young Morris first went viral in 2020 for videos in which she tried on wigs and then reviewed them. Amazon continued its live-shopping investments with the launch of Amazon Live in India in September.

☆ How much money TikTokers make, according to creators
▼ + stars: | 2022-12-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and ad-revenue sharing. Read how much six TikTok creators earned from the Creator FundHow much TikTokers make from its ad-revenue sharing program, PulseThe Creator Fund isn't the only in-app monetization tool for TikTok creators. As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider. Read more about how creators are making money from TikTok's built-in monetization features:How TikTok creators make money from brand sponsorshipsBecause virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Here's how much creators are earning from brand deals:How TikTok creators make money from song promotionsOne of the most popular ways to earn money as a TikToker is by promoting songs in videos.

An advertisement promoting Alibaba's Singles' Day shopping festival is pictured, following the coronavirus disease (COVID-19) outbreak in Shanghai, China, October 22, 2022. Sweaty Betty China Vice President Lexie Morris told Reuters the active-wear brand would use only "one or two" livestream hosts this Singles Day season and that it was starting to work with much smaller and more sports-focused livestreamers. Analysts expect to see another year of slowing sales overall this Singles Day, dampened by a slowing economy and China's zero-COVID-19 policy. In June, Alibaba rival JD.com Inc (9618.HK) also recorded its slowest-ever sales growth for 618, China's second-largest shopping festival after Singles Day. "Instead of a traffic-driven model, Taobao Live helps merchants grow their businesses sustainably," it said.

☆ Poshmark is the latest company to tap into the $25 billion livestream shopping market. Here's how entrepreneurs are making thousands of dollars per stream.
▼ + stars: | 2022-10-14 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +15 min

Li did not disclose how applications are vetted, but Popshop Live is accepting more applications as the company's team grows, she said. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Nguyen designed her own characters for merchandise in addition to the squishy and plushy toys she sells on Popshop Live. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.

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